APPLE

Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, and is headquartered in Cupertino, California. Today, the company is led by CEO Tim Cook, continuing Apple’s legacy of innovation and design-driven technology. Apple is known for its simple, premium aesthetic and a user experience often summed up by the slogan vibe “it just works”,reflecting its focus on seamless hardware–software integration and ease of use.

Features of APPLE

• They control both hardware and software, which gives smooth performance and strong security
• Massive focus on design, branding, and user experience
• One of the most valuable companies in the world

Business style

1. Premium pricing
2. Fewer products than competitors, but polished heavily
3. Big emphasis on privacy as a selling point